Sustainability Initiative Delivers Radical Results

Sustainability Initiative Delivers Radical Results for the Radisson Hotel Group

A growing number of companies discover the benefits of introducing sustainability initiatives within their operations. Reducing the use of chemical pollutants and water conservation are two areas where companies can reduce costs and boost brand reputation among customers. The hospitality industry, in particular, is one sector that can make significant gains, especially when a healthy environment is a key to the success of the business venture.

As one of the most respected hotel brands in the world, the Radisson Hotel Group needs little introduction. After a successful trial with Premium Purity™ at their Copenhagen based hotel, the chain chose to expand the solution to the Radisson Blu Hotel, Hamburg Airport.

During a three-month pilot project at the hotel, Premium Purity™ replaced all conventional disinfection and cleaning products across 37 rooms and the fitness facility at the hotel. The goal was to evaluate the efficiency in the cleaning processes, and any potential reduction of chemicals and water consumption.

The result was a significant reduction in water consumption of at least 15 liters per room (a 60-65% overall reduction). Furthermore, the time taken to clean each room was reduced by one-to-two minutes (a 15% time-saving). All this occurred without any negative feedback from guests. The cleaning staff only had positive feedback and enjoyed working without protective gear while handling the pH-neutral Premium Purity™ products.

Today the hotel has implemented Premium Puirty™ in all 266 rooms, as well as the reception, the dining area, and the spa – with the same positive results.

The project demonstrates that for independent hoteliers and hospitality groups investing in documented solutions such as Premium Purity™ can deliver real business and environmental benefits – in this case also enhancing brand reputation among customers and reducing operating costs.



The reduced water consumption exceeds all expectations, in addition, the reduction in cleaning efforts and time has a significant impact.

Photo: Kristina Lampe, Rooms Division Manager, Radisson Blu Hotel Hamburg Dammtor

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Contact André Germeck

For more information contact André Germeck at +49 175 2658102

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